Built an HR department
Established reliable recruitment, onboarding and training processes from scratch.

2019–2023: from 6 stores in two regions to a nationwide presence
Around 500 employees and 6 stores in two regions at the start.
Disconnected recruitment, onboarding and training processes.
The need to build an HR department from scratch and support business systematisation and regional expansion.
2019–2023
Established reliable recruitment, onboarding and training processes from scratch.
Trained a new generation of regional HR professionals. Left a department of over 70 experts committed to the business.
Moved recruiters’ work online and automated recruitment processes.
Introduced an effective KPI system for recruiters.
Online learning became a foundation for corporate culture and employee development.
Won four EMBRASS awards over three years for talent development, business results and breakthrough of the year.
6 → ≈80 Stores in the chain From the start to the end of the engagement in 2023
70+ HR experts in the department Trained regional team
4 International EMBRASS awards Over three years
120+ Stores when the case was written Subsequent growth reported in the source material
Recruitment, onboarding and training work as a unified HR system
Built a people-centred company brand and a reputation as a desirable employer
Successors became directors and sought-after experts; their income grew almost tenfold